The person in the purchase: Narcissistic consumers prefer products that positively distinguish them.

Abstract Narcissists, who seek keenly to self-enhance, strive to positively distinguish themselves. Might they therefore be inclined to purchase consumer products that enable them to do so? Study 1 found that narcissism, but not self-esteem, predicted dispositions to purchase products for the purpose of promoting personal uniqueness. Studies 2 and 3 found that narcissism predicted greater interest in exclusive, customizable, and personalizable products. Study 3 also found participants higher in narcissism regarded their prized possessions as less likely to be owned by others. Finally, Studies 3 and 4 found that interest in a hypothetical product, respectively, to be bought either for oneself or someone else, covaried with an experimental manipulation of product exclusivity and scarcity, but principally when levels of narcissism were high. Our findings illustrate the impact of narcissism on consumer preferences and support an agentic interpretation of narcissistic self-enhancement. (PsycINFO Database Record (c) 2013 APA, all rights reserved)

KEYWORDS

SHARE & LIKE

COMMENTS

ABOUT THE AUTHOR

实验社会心理学的研究进展

0 Following 12 Fans 0 Projects 34 Articles

SIMILAR ARTICLES

Abstract This contribution offers a review, comprehensive to date, of a 15-year research program on the broaden-and-build theory of positive emotions.

Read More

Abstract This contribution offers a review, comprehensive to date, of a 15-year research program on the broaden-and-build theory of positive emotions.

Read More

Abstract Where does morality come from? Why are moral judgments often so similar across cultures, yet sometimes so variable? Is morality one thing, or

Read More

Abstract Where does morality come from? Why are moral judgments often so similar across cultures, yet sometimes so variable? Is morality one thing, or

Read More

Abstract A growing body of literature has documented cultural differences in cognitive processes and also proposed various factors underlying these cu

Read More

Abstract A growing body of literature has documented cultural differences in cognitive processes and also proposed various factors underlying these cu

Read More

Abstract When a person encounters a persuasive appeal, a salient perception of the message is often the extent to which it is relatively proattitudina

Read More

Abstract When a person encounters a persuasive appeal, a salient perception of the message is often the extent to which it is relatively proattitudina

Read More

Abstract In this chapter, I review my program of research on implicit attitudes and beliefs. These attitudes and beliefs are often acquired without in

Read More

Abstract In this chapter, I review my program of research on implicit attitudes and beliefs. These attitudes and beliefs are often acquired without in

Read More