We investigate the holographic Renormalization Group (RG) flows and the critical phenomena that take place in the QFTʼs dual to the d-dimensional cubic Quasi-Topological Gravity coupled to scalar matter. The knowledge of the corresponding flat Domain Walls (DWʼs) solutions allows us to derive the explicit form of the QFTʼs β-functions, as well as of the trace anomalies a(l) and c(l), in terms of the matter superpotential. As a consequence we are able to determine the complete set of CFT data characterizing the universality classes of the UV and IR critical points and to follow the particular RG evolution of this data. We further analyse the dependence of the critical properties of such dual QFTʼs on the values of the Lovelock couplings and on the shape of the superpotential. For odd values of d, the explicit form of the “a and c-central charges” as functions of the running coupling constant, enable us to establish the conditions under which the a&c-Theorems for their decreasing are valid. The restrictions imposed on the massless holographic RG flows by the requirements of the positivity of the energy fluxes are derived. The particular case of quartic Higgs-like superpotential is studied in detail. It provides an example of unitary dual QFTʼs having few c≠a-critical points representing second or infinite order phase transitions. Depending on the range of the values of the coupling constant they exhibit massive and massless phases, described by a chain of distinct DWʼs solutions sharing common boundaries.