Amy J.C. Cuddy2014-02-26 4:16 PM

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model.

Abstract

The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both stereotypes and prejudices. In the present study, participants (n = 120) responded to an immigration scenario depicting a high- or low-status group, competitive or not competitive, and rated their likely stereotype (on warmth and competence) and elicited emotional prejudices (admiration, contempt, envy, and pity). Seven of eight specific predictions are fully confirmed, supporting the SCM's predicted causality for social structural effects on cultural stereotypes and emotional prejudices.

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Amy J.C. Cuddy

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