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市场营销研究杂志
Journal of Marketing Research
April 2015
诊断品牌表现：综合数据计算产品可用性的动态影响
Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data
Denish Shah, V. Kumar, and Yi Zhao
信息搜索与选择偏好测评中的有限理性模型
A Bounded Rationality Model of Information Search and Choice in Preference Measurement
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong
金钱，时间和消费者偏好的稳定性
Money, Time, and the Stability of Consumer Preferences
Leonard Lee, Michelle P. Lee, Marco Bertini, Gal Zauberman, and Dan Ariely
分类价格对商店价格图片设计的作用的实证分析
The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis
Carlos J.S. Lourenço, Els Gijsbrechts, and Richard Paap
利用免费试用留住客户的挑战
The Challenge of Retaining Customers Acquired with Free Trials
Hannes Datta, Bram Foubert, and Harald J. Van Heerde
管理者移情导致过于主观的消费者分析
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences
Johannes D. Hattula, Walter Herzog, Darren W. Dahl, and Sven Reinecke
线性红利积分的堆存点
Stockpiling Points in Linear Loyalty Programs
Valeria Stourm, Eric T. Bradlow, and Peter S. Fader
感知风险，产品退货，和资源优化配置：来自现场实验的证据
Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
J. Andrew Petersen and V. Kumar
市场营销学
Marketing Science
March-April 2015
当哈利遇到莎莉：赌场赌博行为中多同伴效应的实证分析
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
Hee Mok Park, Puneet Manchanda
利用Clumpiness预测消费者价值：从RFM到RFMC
Predicting Customer Value Using Clumpiness: From RFM to RFMC
Yao Zhang, Eric T. Bradlow, Dylan S. Small
对 “用Clumpiness预测客户价值”的评论与回复
Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small
信息产品定价：对Selling模式和Pay-per-Use模式的战略分析
Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms
Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
跳出还是渗透？对新产品的战略动态定价
Skimming or Penetration? Strategic Dynamic Pricing for New Products
Martin Spann, Marc Fischer, Gerard J. Tellis
客户为中心架构对长期财务绩效的影响
Effect of Customer-Centric Structure on Long-Term Financial Performance
Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, Robert W. Palmatier
营销献血管理
Managing Blood Donations with Marketing
Ashwin Aravindakshan, Olivier Rubel, Oliver Rutz
病毒式传播视频广告如何吸引与感化客户
The Reach and Persuasiveness of Viral Video Ads
Catherine E. Tucker
国际营销杂志
Journal of International Marketing
March 2015
本地品牌到世界品牌消费的驱动力：一个应急的方法
Drivers of Local Relative to Global Brand Purchases: A Contingency Approach
Yuliya Strizhakova and Robin A. Coulter
人际因素驱动西方与香港的国际商业合作关系的质量和表现
Interpersonal Factors as Drivers of Quality and Performance in Western–Hong Kong Interorganizational Business Relationships
Bradley R. Barnes, Leonidas C. Leonidou, Noel Y.M. Siu, and Constantinos N. Leonidou
本地和国际品牌购买偏好的一个扩展模型：身份象征，信任与影响力
An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
Yi Xie, Rajeev Batra, and Siqing Peng
自由品牌的增长是一个世界性的现象吗？
The Growth of Private Label Brands: A Worldwide Phenomenon?
Andres Cuneo, Sandra J. Milberg, Jose Miguel Benavente, and Javier Palacios-Fenech
危机高度敏感市场，不信任从国产品牌蔓延到进口品牌
Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market
Hongzhi Gao, Hongxia Zhang, Xuan Zhang, and John G. Knight
市场营销杂志
Journal of Marketing
March 2015
当广告和媒体平台气质冲突时，消费者对广告的反应
Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
Nancy M. Puccinelli, Keith Wilcox and Dhruv Grewal
对网络口口传播的多元分析
A Meta-Analysis of Electronic Word-of-Mouth Elasticity
Ya You, Gautham G. Vadakkepatt and Amit M. Joshi
导航市场的制度逻辑：在战略品牌管理上的应用
Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management
Burçak Ertimur and Gokcen Coskuner-Balli
折扣赌博：正常价格打折的负面效应的补救措施
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
Sascha Alavi, Torsten Bornemann and Jan Wieseke
不只是替代品：将道德和社会资源转化为金钱
Beyond Fungible: Transforming Money into Moral and Social Resources
Tonya Williams Bradford
手工制作效应：爱的作用
The Handmade Effect: What's Love Got to Do with It?
Christoph Fuchs, Martin Schreier and Stijn M.J. van Osselaer
消费者研究杂志
Journal of Consumer Research
April 2015
物质育儿：育儿过程中商品使用如何让下一代变得物质
Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation
Marsha L. Richins and Lan Nguyen Chaplin
地板比天空更近：向上看和向下看如何影响解释水平
The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Anneleen Van Kerckhove, Maggie Geuens, and Iris Vermeir
现场实验：女人对多样化的强大的欲望的影响
Playing the Field: The Effect of Fertility on Women’s Desire for Variety
Kristina M. Durante and Ashley Rae Arsena
“我”随心所欲和“我们”理性行事：自我情感依赖分析的作用和决策的原因
“I” Follow My Heart and “We” Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
Jiewen Hong and Hannah H. Chang
行善的福报：公司社会责任感的慈善光环
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Alexander Chernev and Sean Blair
好事将近的标志：通过动态影像学改变行为
A Sign of Things to Come: Behavioral Change through Dynamic Iconography
Luca Cian, Aradhna Krishna, and Ryan S. Elder
连接一个市场的客户和行业动力可以重塑一个领域吗？
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets
Pierre-Yann Dolbec and Eileen Fischer
了解并关注：对未来的认识和评价如果共同决定客户的消费
To Know and to Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending
Daniel M. Bartels and Oleg Urminsky
时间流：消费行为如何让用户变得物质
Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences
Niklas Woermann and Joonas Rokka
人群为何被划分：网络口头传播分散的归因
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
Stephen X. He and Samuel D. Bond